They say that variety is the spice of life and a career in marketing promises just that. The perfect mix of business strategy, creativity and analytics. The Marketing department is responsible for establishing a brand’s unique positioning in the marketplace and the way in which a brand is perceived by the public. But ultimately Marketing is about people. What makes people tick? What they love and what makes them happy and how a brand can meet these wants and needs better than anybody else. Overall, the marketing team are responsible for creating brand awareness and delivering qualified leads to the sales team through the delivery of multi-channel communications on the website, social media, email marketing, SEO, Google ads and more.